Gostaria de divulgar esta materia Mestre.
Abracos

http://comacomosolhos.com/pedigree-ir-repassar-1-milho-de-reais-para-ongs-e-abrigos-em-2010

Gustavo Cardoso – DeRose Method Londres – Inglaterra

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Para que nós fiquemos ainda mais felizes com a Pedigree ela precisa produzir ração vegetariana! DR

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Olá!

Não tenho uma notícia muito boa… Eu também achava essa campanha o máximo até saber de uma coisa desagradável. Essa marca, assim como várias outras de ração para animais, testam seus produtos (de maneira nada legal e muitas vezes cruel)… Em outros cães (ou gatos). Fato que a meu ver torna a campanha da Pedigree hipócrita.

A intenção é legal, mas sabemos como funciona a propaganda, nada mais é do que mostrar (ou fazer) uma imagem de uma empresa ou produto. Sabemos também que nem sempre essa imagem é real, mas apenas criada como estratégia para aumentar o número de consumidores. E é exatamente isso que a Pedigree vem fazendo com a campanha “Adotar é tudo de bom”.

Ou seja, a Pedigree tenta passar algo que não é! Pois se se importasse mesmo com os bichos não os submeteriam a tais práticas. Certamente nessa história, muitos iludidos com a imagem passada pela empresa (como já fui), compram a ração e, de certo modo, ajudam a marca em suas práticas.

Esse link do site “centro vegeteriano”explica melhor sobre a indústria das rações (e a pedigree se inclui…). No início fala mais da composição das rações, mas continuem lendo que mais adiante se diz sobre a prática de testes:

http://www.centrovegetariano.org/Article-413-Ra%25E7%25F5es%2Bmais%2B%25E9ticas.html

Muito obrigada e espero que eu tenha contribuído de certa forma (pelo menos para a informação creio que contribuí).

Mariana Sodemell
mariroots@hotmail.com

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Olá Mestrão.
Estamos nos preparando para receber muita gente para o próximo DeRose Culture in New York. Será de 8 a 10 de outubro de 2010, próximo ao feriado nacional no Brasil e Argentina.
Recomendamos que providenciem passaporte e visto para os EUA (aos que não são da Comunidade Européia). Segundo a experiência dos amigos que recentemente passaram pelo processo, está fácil conseguir o visto de turista.
Estamos selecionando os docentes para ministrar vivências, instrutores assistentes para ashtánga sádhana em inglês e demonstradores de coreografia para o evento. Please, escrevam para mim marcelo@derosemethod.us .
Vejam neste vídeo como foi fantástico nosso DeRose Culture in New York 2009!

Kisses a todos,
Marcelo Tessari
DeRose Method Studio in SoHo – NY

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Ola Mestre,
duas semanas atras fui convidado para um prestigioso congresso de marketing na Turquia. Pediram para eu falar sobre Pesqusias de Comportamento de Compra em uma palestra de 1 hora que enceraria o evento. A expectativa eram 300 top executivos da Turquia.

O evento em si teve capacidade maxima com todos os 300 lugares tomados e ainda mais, gente em pe ao fundo querendo beber das apresentacoes sobre marketing e pesquisa dos palestrantes.

Minha apresentacao foi focada em como transformar dados de pesquisa em acao, e meu ultimo slide, minha conclusao, tinha o titulo: “So what does success look like?”

Esse slide foi o climax da minha apresentacao.

E como pode ver na foto em anexo, para mim, a cara do sucesso eh um Comendador, um Professor, uma inspiracao, um Mestre.

Muito obrigado por todos os seus anos a ensinar tanto a mim, quanto a muitos outros. Sua contribuicao incrivel ao mundo tem produzido individuos mais tolerantes, lucidos e conscientes, um por vez. Muito obrigado por acolher-me nesta familia e por toda a sua paciencia.

Muito amor
Fabs

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Dear Master,
Two weeks ago I was invited to give a lecture at the most important marketing event in Turkey. The briefing was to talk about Shopping Behaviour for an hour, closing the event. They expected 300 of the top executives in Turkey to attend this event.

The event was a resounding success, all 300 seats were taken and there were even people standing at the back of the room. Everyone was keenly listening to the presentations and lectures given out by each speaker.

My presentation was focused on how to translate research findings into action in-store. The conclusion of my presentation, its final slide, had the title: “So what does success look like?”

This was the high point of the presentation.

As you can see in the attached photos, for me, the face of success is YOU. An exemplary person, an expert Professor, an inspiration: a Master.

Thank you very much for all you’re the years of teaching both me and everyone else. Your remarkable contribution has produced a much better, more tolerant, more enlightened and lucid world, one person at a time. Thank you for bringing me into this family and for all your patience.

Love
Fabs

Fabio Martins
Head of Global Knowledge Center for Shopper & DeRose Method Instructor — London
Ipsos — http://www.ipsos.com & http://www.derosemethod.org

p.s. desculpe a falta de acentos e assasinar do portugues. No Windows em um PC configurado para o Ingles, eh simplesmente complexo demais configura-lo…. Ai que saudades do meu mac…

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Hi Professor DeRose,
here is the final version of a text translated from the “Ser Forte” work.

abraço muito forte,

Fabs

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The Trees and the Stones

There was once a boy full of strange ideas. He felt that Infinity was small and Eternity was brief. He talked to the Trees and the Stones, and marvelled at the great significance of the story they told. One day the Trees said to him:

“Did you know? In our Universe each one of us fulfil our roles solely for the satisfaction of doing so. None of us is exempt. Humans spend their lives just doing things that end in conflict, misery and disease. They don’t do what they really want to do. They become prisoners of civilisation; they live their lives in vain earning their living by doing jobs they don’t like, achieving nothing. In the end they become morose, grow old and die dissatisfied. Try to live happily like us; we sustain ourselves, breathe and reproduce according to Nature. So, even when we die, we actually live on through our seeds and grow again. Go and teach this to those who, like you, can hear our words. It will make many people happy, and free them from the slavery of hypocrisy.”

The boy was too young to know exactly what the Trees meant, but he agreed to carry this message to mankind. However the Stones, who until then had been very quiet, began to speak and said some terrifying things!

One of the bigger stones, which was covered in moss lending it a venerable air, took centre stage and spoke from the depths, echoing from within its soul:

“No, you should not make the mistake of giving the message of the Trees to men. We are stone cold and coldly we will judge. We’ve been here longer than them and have witnessed this insignificant, Universal History of humans unfold. Many have received this message before you and have been burdened with the responsibility of regaining the happiness that hominids lost by ignoring the laws of nature. Anyone who tried to help mankind was persecuted, vilified and martyred. Each one according to the customs of his day: crucified in the name of justice, publicly burned in the name of God and so many other torments through which you have already passed several times and have forgotten … Now you can no longer sense danger and agree to try again. What a tragic lack of judgement! When you start spreading the message of the Trees, men will first try to do a deal with you. If you do not take the thirty pieces of silver, giving in to their attempts at bribery, then you will need to be really strong to stand firm, for they will strike you in all possible ways.”

But the boy quickly gave his reply. He took a branch in one hand and a stone in the other, and cried:

“This is my sceptre. And this is my orb. I will build our sanctuary with your elemental kingdom and I will gather within it those who are able to hear and understand. The rocks will keep those incapable of understanding on the outside, and the logs will provide warmth on the inside, for those who recognise the value of this re-encounter.”

The Trees and the Stones fell silent. Then the Trees anointed him with the dew shaken by the wind, and the Stones placed in his hands the primeval moss they wore, as if to bless him.

At that moment the Sun’s rays were diffused through the branches and the morning mist. The boy looked up and understood: if the light was blinding it would not help you see, but would rather dim understanding. So, he thanked the branches and the mist and even the Stones that tripped him up to make him more attentive to the path he was following. And he loved them all … even mankind!

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sonia.monteiro

Enviado em 19/01/2010 às 15:32 Por falar em Mac, achei esta publicidade antiga… Mas talvez justifique a razão pela qual me rendi a esta marca Apple… Beijos grandes

Talvez justifique também a razão porque você se engajou com a Nossa Cultura.

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